A man wearing a gray tank top looking at a smartphone in dark lighting. Orange text at the top reads, "More than half of cyberbullied teens never tell anyone until it's too late." Red text at the bottom left says, "THE PAIN DOESN'T END WHEN THE SCREEN GOES DARK." White text at the bottom right says, "Learn more at stopbullying.gov."

A young man with a beard and closed eyes in a dimly lit environment, holding a smartphone with the screen illuminating his face. The text in the image states, 'Nearly 70% of cyberbullied teens struggle with depression,' with additional message, 'The pain doesn't end when the screen goes dark,' and a URL for stopbullying.gov.

A man wearing a gray tank top looking down at his phone in a dark environment, with the screen illuminating his face. The poster emphasizes the importance of speaking out about bullying and includes text in orange, red, and white urging awareness and action.

This PSA focuses on the emotional impact of cyberbullying by using isolation and visual tension to mirror what teens actually experience. The single figure lit only by a phone screen makes it clear that this isn’t public drama, it’s something that follows you into your most private moments, and the dark background strips everything down so there’s nowhere else to look but the feeling. The typography choices carry that same weight: Moko for the headline gives a bold, almost heavy presence that reinforces urgency, Mokoko for the quote adds personality and emotion without overpowering the message, and Avenir for the call to action keeps things clean, modern, and easy to read so the message lands without distraction. One issue was making the tree element match the same visual tone without feeling out of place, while also making sure nothing pulled attention away from the core message, which forced tighter control over contrast, detail, and overall composition.

A digital advertisement display at a subway station showing a message about cyberbullying. The digital screen features a person with closed eyes and text in orange and red colors.

Digital billboard in a subway station displaying a message about teen depression and cyberbullying, with a blurred moving train and a person in a yellow hat in the background.

Digital advertisement at a subway station showing a young man looking at his phone with text about cyberbullying on the screen.