This rebranding project for the zoo focuses on strengthening its visual identity while improving visitor experience and engagement. The solution is built around a meaningful origin story, using the swan, the first animal in the zoo, as the foundation for the primary logo to create a strong and memorable symbol. This pictorial mark is paired with a bold, highly legible wordmark to ensure clarity and versatility across different applications. The visual system extends consistently across all touchpoints, including stationery, signage, and promotional materials, with a strong emphasis on accessibility and effective wayfinding to enhance navigation throughout the space. By balancing elegance with approachability, the rebrand presents the zoo as welcoming, family-friendly, and purpose-driven, reinforcing its commitment to conservation and community connection.